adtender

Your Amazon ads, tended daily.

Adtender is an AI agent that runs your Amazon ads like an owner would: bids tuned through the day, winners harvested, waste cut, and a plain-English reason logged for every change.

Private beta. Running on our own brand first.

Today's changesLive
  • Negated
    "powder multivitamin" in 5 campaigns
    $106 spent, 25 clicks, 0 orders in 65 days
  • Harvested
    "prenatal nutrition drink" to exact match
    3 orders on $4 of spend. Blocked in the auto campaign it came from
  • Bid down
    Lowered bids on "vitamin powder for water"
    Return on ad spend 0.55 across 6 campaigns
  • Budget
    Bargain hunter audience runs until midnight
    Was running out of budget before noon on 13 days
Examples from our own Amazon account. Every entry has an undo.

Bids that follow your shoppers, hour by hour.

Most tools and agencies change bids once a day, in one batch. Adtender reads hourly data and spends more when your shoppers buy, less when they browse, so your best campaigns don't go dark by lunch.

Stop paying twice for the same shopper.

When a search term proves itself, most setups copy it into a new campaign and leave it running in the old ones. Your campaigns end up bidding against each other. On our own account, that overlap was two-thirds of spend.

Before

One search, five of our campaigns paying for it

"multivitamin powder for men"
His, exact matchHis, autoCatalog, autoBrand ad, collectionBrand ad, exact

After Adtender

One owner per search, blocked everywhere else

"multivitamin powder for men"
His, exact matchHis, autoCatalog, autoBrand ad, collectionBrand ad, exact

Built for the second order.

A consumable brand makes its money on the reorder. Adtender turns reorder timing and lapsed Subscribe & Save customers into audiences, so you reach them before they run out.

Day 1: first orderDay 25: reminder adDay 30: out
A 30-count pack lasts 30 days. The best time to show the ad again is day 25, not day 31.

You stay in charge until it earns your trust.

Three steps, at your pace.

  1. Connect

    Sign in with your Amazon Ads account. Adtender reads your campaigns, search terms and change history.

  2. Watch it in shadow mode

    See what it would change and why, next to what's happening today. Nothing changes yet.

  3. Approve, then go automatic

    Approve changes in a click, set limits it can never cross, and switch to automatic when the numbers say so.

We built Adtender because we couldn't see what was happening to our own ad spend.

We're Root'd, a bootstrapped vitamin brand that sells on Amazon. Our ads were run in a black box. When we finally pulled the change history ourselves, we found campaigns bidding against each other, budgets running dry before noon, and spend nobody was cutting. Adtender is the tool we wanted: it runs on our account first, and opens to a small group of brands like ours when it has earned its keep.

Want in early?

Tell us about your brand and your monthly Amazon ad spend. We'll reach out when there's room in the beta.

Request early access